Pacific Vision

Standards Manual

Project Goals

Create fictitious company
Develop all assets and aspects of the company
Design a cohesive standards manual
Professionally print a standards manual

Project Description

This objective of this project involved the design and development of a comprehensive brand standards manual for a fictitious eye wear company, Pacific Vision.

A company based in San Francisco, specializing in recycled and sustainable glasses. The purpose of the standards manual was to establish a consistent visual identity and tone across all brand touch points, reflecting the company’s commitment to eco-conscious design, innovation, and west coast culture.

This project focused on building a cohesive brand identity that is both sustainable and stylish, while ensuring usability across print and digital platforms. The manual serves as a go-to resource for designers, marketers, and collaborators to maintain brand integrity.